{"id":2474,"date":"2025-01-08T20:39:37","date_gmt":"2025-01-08T19:39:37","guid":{"rendered":"https:\/\/www.pharmanager-development.com\/?p=2474"},"modified":"2025-02-26T11:01:49","modified_gmt":"2025-02-26T10:01:49","slug":"publicite-cosmetique-conformite-et-allegations-reglementees","status":"publish","type":"post","link":"https:\/\/www.pharmanager-development.com\/en\/publicite-cosmetique-conformite-et-allegations-reglementees\/","title":{"rendered":"Cosmetic advertising and regulatory compliance: how to ensure conformity?"},"content":{"rendered":"\n
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Cosmetic advertising: compliance and regulated claims<\/strong><\/strong><\/h1>\n\n\n\n

In our work, we guide you through your communication strategies using several reference texts, particularly\u00a0regulation (EU) no 655\/2013, which establishes the common criteria that cosmetic product claims must meet to be used.<\/p>\n\n\n\n

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Numerical claims: how to guarantee transparent communication?<\/strong><\/h2>\n\n\n\n

Example no. 1 of claims<\/strong><\/p>\n\n\n\n

Advertisement:<\/strong> \u201cAfter 7 days, skin is 98% firmer. After 1 month, wrinkles are reduced by 90%, and skin is 98% denser.\u201d \u201cSatisfaction test conducted on 60 women.\u201d<\/p>\n\n\n\n

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Analysis and regulatory compliance:<\/strong><\/p>\n\n\n\n

The satisfaction percentages gathered from a consumer test must be directly linked to the satisfied individuals. here, it may be interpreted as effectiveness percentages, which must be connected to a clinical study.<\/p>\n\n\n\n

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Optimization and recommendation for correction<\/strong><\/p>\n\n\n\n

Rework the wording:<\/p>\n\n\n\n

\u201cAfter 7 days, 98% of surveyed women find their skin firmer. after one month, 90% of them notice smoother wrinkles, and so on.\u201d<\/p>\n\n\n\n

Example no. 2 of claims<\/strong>:<\/p>\n\n\n\n

Claims such as \u201c0% phenoxyethanol\u201d and \u201c0% parabens\u201d denigrate ingredients authorized in cosmetic product formulations.<\/p>\n\n\n\n

Analysis and regulatory compliance<\/strong><\/p>\n\n\n\n

To contribute to a positive image of cosmetic products, advertising must primarily focus on positive arguments. in this context, a claim regarding the absence of one or more ingredients or a category of ingredients is only possible if it meets the following two specific conditions:<\/p>\n\n\n\n

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  • It does not constitute the main argument of the communication but provides additional information to the consumer.<\/li>\n<\/ul>\n\n\n\n
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    • It complies with all the common criteria established by\u00a0regulation (eu) no 655\/2013<\/strong>\u00a0(legality, truthfulness, evidential support, honesty, fairness, informed choice).<\/li>\n<\/ul>\n\n\n\n

      Optimization and recommendation for correction<\/strong><\/p>\n\n\n\n

      focus on highlighting the product’s properties and qualities.<\/p>\n\n\n\n

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      Conclusion<\/strong><\/h2>\n\n\n\n

      Cosmetic product advertising must adhere to strict regulations to avoid misleading claims. This case study highlights common mistakes and offers solutions aligned with\u00a0REGULATION (EU) No 655\/2013.<\/p>\n\n\n\n

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